Over the last few weeks we looked at defining a target market, and the services to market. Part 3 details deciding on the location that will get you most bang for your marketing buck, and determining a rationale for why you chose that particular location(s). I decided to do a quick video to explain using LinkedIn Sales Navigator:
Last week we started our four part blog series and discussed the “who” component. Looking back at a scenario of what would I do knowing what I know now. This week we will take a deep dive into the “what”. What products or services to offer. Should I focus and be narrow? Should I try …
Now that we are in the middle of January, I, like most entrepreneurs reflect. One of the things I have recently reflected on was a question I received from a past coaching student: “Gloria, if you had to start today from scratch, what would you do, and how would you do it?” I thought I would do a deep dive and create ConnectDingo blog’s very first four part series on the Part 1 – Who (as in who would my market be and why would I chose them to market too), Part 2 – What (as in what product or services would I market and why), Part 3- Where (as in where would I market – what geo location and why), and Part 4 -, When (as in when would I market, how often, and why). This will be an exhaustive discussion with the hopes that it gives some ideas, and insights.
We wrote a blog post earlier this month titled, “How to Use Sales Navigator to Unleash the LinkedIn Beast”. In this blog post and the accompanied video, I explain how to use the targeting features of LinkedIn’s Sales Navigator to really pinpoint your target market. In this blog post, I wanted to discuss how to connect, nurture, and convert the leads you receive from LinkedIn as targeting and finding your leads is just a piece of the puzzle. Once you find them, you need to connect, then nurture until they become a prospect, then from there, some of the prospects will convert into clients/customers for you. So how does that all happen? How can we take a target market (group of people in your network), connect, then nurture, then convert?
I work with and have worked with, onboarded, consulted, trained, and coached thousands of LinkedIn users, Agency owners, Business Consultants, and LinkedIn Consultants all whose livelihood depends on getting leads. The truth is, getting leads, developing relationships, true networking – all becomes easy if these three things are in alignment:
Why is my business always In “Feast or Famine” Mode? What you can do to capture more sales without exerting any additional Time or Effort? Having spoken to and coached thousands of entrepreneurs who sell services to other businesses, including social media and marketing agencies, it is fair to say that we truly know the …
Now what we have found based on feedback from the thousands of entrepreneurs that we have worked with is that most struggle with what we call the feast or famine syndrome and it looks something like this:
I have written a few articles about engaging, sending messages, as well as how to apply The BEEP Method to get leads using LinkedIn, among other bits of content and articles related to LinkedIn. I have had several questions from clients, subscribers, coaching students, as well as some prospects asking the question- how do I actually book appointments on LinkedIn.
It seems the connecting, engagement, reach out and follow-ups are easy enough to explain but, the question always comes up, “what now”? How do I turn people saying thank you for endorsing me, thank you for connecting, thank you for wishing me congrats, birthdays, thank you for reaching out to me, etc. into bonafide appointments?
I must admit- I have been on LinkedIn since 2007 and engaging on LinkedIn has never been tough for me. Anytime I want appointments, I can get them.
I along with Mike Jones, my business partner and co-founder talk to, consult, coach, advise a lot of LinkedIn users, agency owners, social media consultants, as well as those just getting started with LinkedIn. There are those that struggle with engagement on LinkedIn, and those that get appointments and deals without really trying. In performing a quick analysis of why some are successful, and why some are not so successful- a few things are self-evident.
This article is not a how to but rather a look into ways you can engage to see results on LinkedIn. Now I want to preface this article by saying, I market our software and my sole purpose on LinkedIn is to network and engage, to add value, find people who we can use for services as well as find people who could use our software.
With that being said, this article is written from a marketing perspective and how to market on LinkedIn through engagement. The first and quickest way to engage on LinkedIn is by adding value. We do this in a number of ways:
You may be asking yourself what is the “BEEP” method, and what does it have to do with marketing, and with LinkedIn? Those are valid and good questions, and when I work with clients and subscribers who are actually already rocking marketing on LinkedIn, they always tell me that they do what the BEEP prescribes …